0. Pitch relevant and authoritative websites. STEP 2: Click the submit button to get the Domain Authority score. acadot. So interestingly, the largest portion that was given credit by the SEOs who answered this question was domain-level link authority. com Introducing DA 2. You can check your domain authority with Moz’s free tool . You can acquire backlinks from sites by outreaching it is a professional way of getting backlinks, and according to a study by. Rand Fishkin shows you how to use these popular metrics correctly. Add the URL of your competitor to be tracked in the Competitors Module, and with the next check-up the tool will pull a. All this, and we’re only in beta. More resources in Ranking and Visibility . Higher scores correspond to a greater probability of ranking high on the SERPs. The most powerful backlink checker. Page Authority: This is different from domain authority as it is the strength or authority of a. Here are some possible reasons: Poor link profile: If you have low-quality or spammy backlinks pointing to your website, or if you have been engaged in black-hat SEO practices such as link farming, then your domain authority may drop. 470 SHARES 30K READS Many companies and marketers believe that Domain Authority is a big deal. If you want to check your Domain Authority score, you can check it through Moz’s Link Explorer tool. Tidak diragukan lagi, itu adalah tugas yang sangat sulit untuk memahami setiap algoritma yang mengambil bagian dalam peringkat SEO. Locate MozBar and click on the pin icon to pin the MozBar in your browser. Start my free trial. It takes and looks at all the metrics. Although you might think they'd be easier than e-commerce, lead acquisition SERPs are often equally challenging. Keyword Explorer. Some of the characteristics this tool helps you evaluate include: Domain capabilities. Good, unique content. One of them includes: Total number of backlinks; Total number of unique domains; Having a high domain authority score is equal to a good backlink profile in Moz's algorithm. Go to Google Chrome Web Store. Domain Authority comes from the online social metrics monitoring company Moz, formerly SEOmoz, Founded by Rand Fishkin back in 2004. Page Authority. You could say that this is a. Compare SEO Products See which Moz SEO solution best meets your business needs. Authority has disclosed the records but is withholding some of the information in these records pursuant to s. Domain Authority is a predictive and proprietary metric that reflects how Google likely ranks a website’s domain. Subdomains - the "third level" domain name; these are free to create under any root domain you own/control. STEP 1: Paste around 20 URLs to See domain Metrics by placing the URL in the given box. Domain History: A site with volatile ownership or several drops may tell Google to “reset” the site’s history, negating links pointing to the domain. So, just what is the meaning of Domain Authority (DA)? In a nutshell, it is a metric developed by Moz that website owners can use to evaluate how likely their content is to appear in search engines for relevant queries compared to their closest competitors. Moreover, if you select “exclude same domain” you will get a domain authority score of separate domains or websites. com TLD for a domain name you're looking to purchase isn't available, Rand recommends leaning towards . Rand Fishkin January 29, 2009. Last week at our annual mozinar, Ben Hendrickson gave a talk on a unique methodology for improving SEO. Here are 10 comparisons these professionals highlighted regarding Ahrefs and Moz as domain authority checkers: Ahrefs Has the Edge With its Visuals and Trend Tracking. However, our tool allows you to check Linking Root Domains (LRD), Inbound Links (IBLs) and. Rank checker [Google] Domain Authority Checker. Scores above 60 rate the Domain Authority as excellent. The main perk of this on-the-go Moz tool is that it does not consume any free search queries for the month. " Then, click the. Some ways to use Authority Score in your SEO workflow may include: Competitor analysis. This is a domain authority checker developed and maintained by MOZ. Domain Authority (DA) is a score developed by Moz to predict how likely a website is to rank in SERPs. Moz DA ranges from 1 to 100, with higher scores equalling a better domain (aka a better chance of ranking highly). 1. If you have a higher domain authority, you can rank better for targeting terms. This business has 0 reviews. Hello Moz! Moz News. Domain authority is a score of the website’s overall authority. Free SEO analysis. These are websites that can potentially impact the DA of your website. 0 is the use of our Spam Score. So my green turtles page is going to be the one that Google will be more likely to rank. )Moz Domain Authority (also called DA score - domain score - Moztrust) is a metric developed to help predict how likely a domain, subdomain, or page is to rank in search engine result pages (SERPS). Domain Authority in Link Explorer and the Links section of your Moz Campaign correlates with Google rankings to give you an accurate representation of a sites's ranking power. Latent Dirichlet Allocation (LDA) and Google's Rankings are Remarkably Well Correlated. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. There is nothing like the MozRank and Domain Authority metrics on the market. We plan on rolling out the new Domain Authority on March 5th, 2019. A product of the software engineering company Moz, domain authority provides an estimate of how well a website will perform in search engines. On the other hand, the term Domain Ranking is an Ahrefs metric, which indicates the strength of a website’s backlink profile. We’re not able to find ranking keywords data for this domain. Dr Pete’s blog posts and Rand Fishkin’s Whiteboard Friday videos contain super actionable stuff and can really help you expand your SEO knowledge. 10x content: Coined by Rand Fishkin to describe content. Despite what Google representatives say, Rand Fishkin, Moz co-founder, marketing star and SEO expert himself, also spoke in favor of subfolders in the site structure. Moz Local Raise your local SEO visibility with complete local SEO management. 4. ”. Build Quality & Relevant Backlinks. MOZ LINK EXPLORER: World's best BACKLINK CHECKER with 40 trillion links. The Bottom Line. Checking Domain Authority On-Demand. co, or a known ccTLD as alternatives. Overview. Moz calculates DA on a score of 1-100. MozBar - Perhaps the best among the free tools offered by Moz, MozBar offers you a glimpse into your site's Page Authority (PA) and Domain Authority (DA), both crucial metrics, on a regular basis. DNS essentially translates domain names into IP addresses so that browsers can load the page’s resources. Click on the whiteboard image above to open a high. And whenever compared domain. " 例えば、ahrefs. ”. Simply take the expired domain you bought and 301 redirect it to your main site. ws, . Additionally, it is not recommended that SEO-conscious webmasters purchase low-quality TLDs such as . Check Domain Authority (DA), Page Authority (PA), anchor text, linking domains, and more. We add 10 million new pages to Content Explorer every day. According to Moz: “Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank on search engine result pages (SERPs). In the last few months our team of data scientists have been hard at work developing an improvement to one of the favorite SEO metrics used in digital marketing: Domain Authority, also referred to as “DA. It uses a number of signals taken from the Moz crawler and tries to predict how well a domain will perform in search results. Keep in mind that even if you haven’t done anything to a page, its score may still fluctuate due to the fact that Moz is constantly updating their algorithm . Because it’s a bigger, longer-term investment, it has greater potential and eliminates the problem of putting all your authority eggs in one basket. It runs on a scale from zero to a hundred. Contact Information. Moz Domain Authority vs. These include things like root domains or inbound links. Domain Authority predicts the performance of the domain on the web. 4/20/2018 Rand's got 16 years. Finding Out a Site’s Standing in the Competition. Test. Moz Brand Authority Webinar Watch now Blog; Why Moz. Moz Domain Authority, Explained. name, etc. We will have several more communications between now and then to help you and your clients best respond to the new Domain Authority, including a webinar on February 21st. com currently has a page authority of 30 and mycompany. domains. The Moz Top 500 Websites Moz's list of the most popular 500 websites on the internet We've listed the top 500 most popular sites in the world based on Domain Authority, a link-based metric that models how Google ranks websites. One of the key reasons why the DA of websites reduces is due to the increase in the number of spammy domains. In the last few months our team of data scientists have been hard at work developing an improvement to one of the favorite SEO metrics used in digital marketing: Domain Authority, also referred to as “DA. B) Earn traffic from social networks like Twitter, Facebook, LinkedIn, Pinterest, Google+, etc. 1. I sometimes wonder if Domain Authority takes much time to increase, I've watched a Brandnew site, go from 1 to 9 in about 3 to 4 months, with 47 pages and only 8. Page & Content Creation/Optimization. Image via Moz Free Domain SEO. Moz is an SEO company that focuses solely on helping people run successful SEO campaigns. Moz’s Domain Authority is not the only site authority metric available to SEOs. 5 million, compared to Ahrefs’s 1. ”. And everytime your data showing wrong thing. Ahrefs Has More Comprehensive and Up-to-Date Database of Backlinks. Here are some ways that shows up in the. If the Moz Bar is not displaying Domain Authority (DA) for a website or webpage, consider checking factors such as indexing status, your Moz account status, limitations of the free version, data availability, browser compatibility, website restrictions, and potential server issues on Moz's end. e. Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). The higher the score, the worse the site. Spam Score distribution and link spam. 2. This information provides insight into the domain’s trustworthiness and potential to rank. Domain authority grades your site on a scale of 1-100, with the higher grade often correlating with more. com have the same value for the Domain Authority. Which ultimately increase your SEO score means also help you increase Moz domain authority. Compounding this, I am seeing a slip most of my keywords rankings. ’ The data provided is similar to page level metrics, except that it applies to the entire domain. They really can. To make things a bit easier we generate a list of keywords for you based on what is working for your competitors. Domain authority (DA) is a ranking metric that you can use to predict how well your website will rank on search engines. What Is Domain Authority? Domain Authority (DA) is a search engine ranking score developed by MOZ – not Google, contrary to popular belief, used to predict how likely a website is to rank in search engine result pages (SERPs). According to Ahrefs, the Domain Rating of a website reflects its authority, but it is different from Moz’s. 2. 1. Ranging from 1 to 100, a higher DA score indicates a greater likelihood of a website ranking well. Both require tools to check. On-Page SEO Optimization. The term was developed by popular SEO SaaS Moz and it predicts the ranking ability of a website as well as how it will perform competitively in search engines against others in your niche. Ranking Keywords 7. This. The industry's leading SEO toolbar – over 800,000 installs and climbing – MozBar gives you instant metrics while viewing any page or SERP. This is sort of the classic thing we think of in the Moz scoring system as. You can check DA PA (Domain Authority, Page Authority) of any website by following these easy & simple steps: Enter the URL of your website in the given box. 647 Dupplin Rd. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. So, if your website has a high score, it means it has a greater chance of performing well in search engine page results (SERPs). We refer to them constantly. Moz Rank, Domain Authority and Page Authority; Majestic Seo Trust and Citation flow; SEMrush Rank and Traffic; SimilarWeb Rank; The site offers more than 40 metrics where you can compare the sites on. Moz Academy. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. If the . It also provides information like linking root domains, ranking keywords, and a spam score. The domain authority (also referred to as thought leadership) of a website describes its relevance for a specific subject area or industry. It’s about making sure the page is mobile-friendly, fast, and offers a great user experience. Learn more about Moz d. Moreover, subfolders allow maintaining the weight of external links within one domain name. Just a selection of the Free SEO tools you can find on SEO Review Tools: Backlink checker. (We explore a more fact-based definition of this later in this post. The Domain Authority (DA) metric is built on Moz's industry-leading web index trusted by SEO professionals worldwide. [8] The records at issue comprise:. It’s also a qualitative. They both are essential scores to analyze a website’s SEO. More definitions are available on our Glossary. Domain authority checker tool by smallseotools. Moz’s Domain Authority ranges from 1 to 100: the higher the score, the easier it will be for the website to rank. Number of linking websites. com to local domains (co. 2. Just to be clear, Domain Rating has no direct effect on a page. txt file is to create the file itself. So it much more closely resembles what Google is attempting. Moz page authority is a score that predicts how well a website page ranks on search engine result pages (SERP). Like Domain Authority, this score is non-linear — a difference of 10 points near the top of the scale (80-90, for example) represents a much larger gap than a difference of 10 points toward the bottom of the scale (10-20). Build a story tracker from your report findings. DA is calculated by evaluating multiple factors, including linking root domains and the number of total links, into a single. DR 0–20: 20 ref. You can see the "Resources" section on the left side menu. Use internal linking to improve the ‘authority’ of important pages. After that, click on the three dots at the top right corner of your browser. 5. A high DA website typically ranks better than a low DA website with SEO. Domain Authority is a widely accepted score for SEO experts and link builders in measuring a website’s performance. We track a lot of keywords—over 500. The Domain Overview report provides links to the appropriate areas of Moz Pro where you can view the full and detailed data. Moz is a well-known SEO company offering free and paid SEO tools, and digital marketing services. 2, the elected parliament, which has no authority over foreign policy, issued an unusual statement saying the ambassadors of Israel and Bahrain had. -Quickly assess the Page. Domain Authority (DA) - Domain Authority is a Moz proprietary metric from 1-100 which predicts how well a domain will rank in Google based on a machine learning algorithm of link metrics. Top SEOs don't believe that the "title" link attribute. Domain Authority is a metric created by Moz that predicts the ranking potential of a website. Domain authority is the term used to describe how highly a website’s content is to rank on Google based upon the domain’s overall quality. The Moz Top 500 Websites Moz's list of the most popular 500 websites on the internet We've listed the top 500 most popular sites in the world based on Domain Authority, a link-based metric that models how Google ranks websites. The higher the score you have the higher will be your website domain authority. Domain Authority 95. The first step in creating a robots. Moz updated their DA (domain authority) scores and some SEOs are freaking out that their Google rankings will drop. This metric is calculated by a machine. Ahrefs DR is based on the number and quality of. How to Use the Bulk DA Checker. It is a score (on a scale of 100) developed by Moz which predicts how well a website will rank in search engine result pages (SERPs). Moz. com and the other at domain. However, with the removal of PageRank mechanism we have mentioned the MOZ domain authority and page authority to understand the directory value. Remove spammy links (aka clean up your backlink profile) 3. Every website wants to have a higher domain authority. Just follow the steps outlined below. Check the up-to-date Domain Authority of a competitor, partner, or opportunity directly from the original source – Moz’s own index. It runs on a scale from zero to a hundred. Moz Academy. Latent Dirichlet Allocation (LDA) and Google's Rankings are Remarkably Well Correlated. Moz. Moz provides search marketing, web-data visualizations, tracking, and other SEO-related insights. domains. with open site Rand is explaining the reason in this in this post, but I still would like to have a look to the links that in theory I. The results that our tool provides highlight the authority of a specific website. Top SEOs believe that external links are the most important source of ranking power. On March 5, 2019, we’ll release the new and. In SEO, DA stands for Domain Authority, whereas DR stands for Domain Ranking. Specialties: Rand Automotive's employees are diverse and experienced in these areas: Domestic, Japanese, Korean, European, Diagnostics, Fleet Services, Warranty approved. The results that our tool provides highlight the authority of a specific website. Untuk membuat konten yang berkualitas, tentunya kamu perlu riset mendalam dan menyeluruh akan bidang yang ingin kamu bahas atau. 0. The tool even provides information about the number of unique backlinks, root domains, and number of keywords ranking for a specific domain. Domain Authority (DA) is a metric developed by Moz that quantifies the strength and authority of a website's backlink profile. Domain Analysis Get top competitive SEO metrics like DA, top pages and more. Domain Authority is a new page ranking score metric that ranges from 1-100. One of them is the average DA in your industry or the DA of pages ranking for one specific term. However, it is generally considered to be fairly minimal and there are plenty of other elements that will impact domain authority on a much larger scale. However, when it comes to marketing, success is more. One of the most exciting new additions to the upcoming Domain Authority 2. Link Authority Indicator. The two main metrics you should concern yourself with from Moz are Domain Authority (DA) and Page Authority (PA). Moz calculates DA on a score of 1-100. The Moz API has been instrumental in providing the users of our marketplace with first-hand information on Domain and Page Authority of over 1,000 active premium-aged domains. This metric was developed by the SEO consulting firm Moz and aligns with Google’s algorithm called PageRank. 1,385 likes · 7 talking about this · 6 were here. An introduction to Domain Authority. Results in the SERP Analysis also include Page Scores via Moz Pro’s ‘On Page Grader’ tool This score, based on a scale of 1 to 100, indicates how well-optimized the content is for the target keyword. com: 56: 54:So these are things where a lot of the posts that you might read, for example, if you were to Google "ideal blog post length" or "ideal publishing frequency" will give you data and information that come from these sources of here's the average length of content of the top 10 results in Google across a 5,000-keyword set, and you can see that. Build high-quality backlinks. You can calculate domain authority score with the help of free tools available online. Moz MOSTLY considers how many authoritative backlinks a domain (or website) has to determine its DA score. It was a lot of work up front, but all of this preparation made the final execution of the domain transition a matter of a few clicks to move and/or publish items. It's based on how well a site tends to perform in Google's rankings and based exclusively on the link. Browse MOZ's product catalog and select the items you want to include in the gift box. So if you trust the key figures from Moz, Semrush or Ahrefs, the domain digg. . You can add 20 URLs at a time to check the DA PA of these websites. The public database storing domain information is great for assessing the status of domains around the world, including expired status. Sebagai informasi, ada banyak cara untuk meningkatkan domain authority, namun kali ini Dewaweb akan membagikan lima cara yang paling penting dan mendasar, di antaranya: 1. Free Link Building Tool, Find 100+ relevant link building opportunities with just 2 clicks. First, type your site or a competitor’s site into the tool: And you’ll get a report on that site’s link profile: Here’s what all the stuff on this page means. Domain Authority (DA) is a metric used to measure the strength and authority of a website. 3 Reasons Why Mozrank Is Important Learn In Detail. Domain Authority is Moz's best estimate of how well a domain will perform in organic search results. Moz also offers a Google Chrome Extension MozBar which allow Moz users to display only the Page Authority (PA) and Domain Authority of the current page they are currently surfing on. The age of the domain, the number of backlinks. Linking is common practice on the web - expected and respected by users of all kinds. Domain Authority (DA) is an important website metric for SEO. This score takes into account all of the published content. Domain Authority is a metric created by Moz that tries to predict how well a website is expected to rank in SERPs, with 0 being the lowest probability of ranking well, and 100 being the highest. He didn't see SEO as a bussiness, even in the Whiteboard Friday movies he tried to say the secreta of the SEO! Through my lens, he is one of the best influencers in teh SEO and online marketing. Moz uses different factors to calculate this score based on a sample of links to a website or page. Note that "bad" doesn't mean low-authority links. 470 SHARES 30K READS Many companies and marketers believe that Domain Authority is a big deal. The frequency at which Moz updates Domain Authority (DA) and Page Authority (PA) values can vary, and it's important to understand the general timelines involved. We track a lot of keywords—over 500. Moz’s Domain Authority is not the only site authority metric available to SEOs. 2 days ago · Domain authority ranges from a score of 1 to 100. Your website’s values could be between 0 and 100. com. SEO software company Moz developed Domain Authority as a way to assign a cumulative “grade” to your website based on its ability to compete with other websites for search engine result page (SERP) ranking. Moz’s tool allows businesses to check Domain Authority to “predict how likely a website is to rank on search engine result pages (SERPs). To see data for other sites, enter your own domain above or explore Moz's Top 500 Websites. Here are a few use cases for the Moz API for Sheets add-on: Get Moz Spam Score in metric to assist toxic link analysis (paid plan required). Ahrefs introduced Domain Rating, and Moz introduced Domain Authority. Significantly,John Mueller and Matt Cutts have said the below: • Domain Age is not a ranking factor. To understand how to improve DA (Domain Authority) it can help to get some insight into how we gather our data, which I'll include below. And with our tool, you can enter as many as 10 URLs to compare multiple sites at the same time. Land Title and Survey Authority of British Columbia, Victoria, British Columbia. As the authority of a domain is measured by 40+ link based metrics via MOZ, you need to concentrate on getting relevant backlinks from higher authority domains. Note: Even though we’ll use the term “Domain Authority” throughout the article, we aren’t always specifically referencing Moz’s Domain Authority score. Moz Domain Authority - Brief Overview. e. The all-in-one SEO toolbar for research on the go. Step-by-step guides to search success from the authority on SEO. DR 40–60: 4,212 ref. Crucially, Ahrefs uses its own proprietary ranking called “Domain Rating”, instead of Moz’s “Domain Authority” algorithm. Join Fiverr. Cek Domain Authority. The digital tool provides other features, as well — such as the number of unique external linking domains (Linking. Check the up-to-date Domain Authority of a competitor, partner, or opportunity directly from the original source – Moz’s own index. No, the domain extension does not affect DA. Administers the land. 10. Ever since Google retired its PageRank metric to indicate a site’s importance, Moz’s domain authority metric has taken its place. Analyze domain. Why Brand Authority? We know that brands matter, online. uk, de, fr) their DA is always lower. Input the URL of the websites and click on the ”check domain authority” tab to verify the domain authority of the websites. Ahrefs Website Authority Checker. An introduction to Domain Authority. A site’s Domain Authority score is on a logarithmic scale that runs from 1 to 100. Create exit portals where users will drop off. However, the most popular measure is now Moz’s invention, which is simply called. Method #3 – 301 Redirects. as a means of increasing traffic. Domain Authority (DA) adalah skor peringkat search engine dikembangkan oleh Moz untuk memprediksi seberapa baik peringkat website di SERP. Save time. If i try to use the open site explorer to explore my links and see what going on i get the message It looks like we haven't discovered link data for this site or URL. Ahrefs introduced Domain Rating, and Moz introduced Domain Authority. Start your free 30-day trial today!Moz DA Checker is a free domain authority checker that lets you easily predict a website’s or page’s ranking in the SERPs. September 17, 2021 By Vibhav Gaur. ”. 1. The concept of website authority in SEO shouldn’t be confused with the. If i try to use the open site explorer to explore my links and see what going on i get the message It looks like we haven't discovered link data for this site or URL. Virtual Guy. If you want to check multiple domains, then paste the list of domains and the tool check and show DA. A DA score ranges from one to 100. It takes minutes to research well on a domain you want. Domain Authority between 50 and 60 must be rated as good. It is also important to acknowledge many different contexts when evaluating DA. It ranges from score 0 to 100. Alexa, another popular tool, has one called Competitive Power. Root Domains - the domain name you need to buy/register with a TLD extension. It's also a great way to earn valuable links when you're marketing a local business. How Domain Authority is Calculated. KPIs to track: MozRank, page authority, root domain MozRank, domain authority, and external. When it comes to domain authority, high-quality backlinks are king. Select the option, “exclude the same URL” to get page authority of separate web pages. Moz calculates DA on a score of 1-100. Domain authority is a metric that Moz calculates. MOZ sets the domain authority score from 0 to 100. I asked Rand and Jon at Moz about their favourite features of the new MozBar, and they both. More resources in Ranking and Visibility . Learn how Domain Authority is calculated and why it's important to SEO. It was originally developed by Moz, a SEO software suite offering tools aimed to help plan organic strategies and improve search engine visibility. There’s a lot of overlapping functionality between Ahrefs, SEMrush, and Moz. The higher a website’s Domain Rating (DR), the. DR 40–60: 4,212 ref. DA is measured on a scale from 0 to 100, with higher numbers indicating stronger authority. Understanding Domain Authority: The Cornerstone of SEO Success. Pages report in Content Explorer. The metric is mainly based on the variety and volume of branded search queries. However, Ahrefs stands out with plenty of unique features. DA scores range from 0 to 100. SEO Guidance. On Google's announcement that "30xs pass pagerank" -- be wary. Moz Data Domain authority is a search engine ranking metric that measures the quality and reliability of a website, as well as its ability to rank in search engines. Domain Authority is a Moz’s attempt to score how well a page of a website ranks on search engine results. Method 1 is simple but somewhat labor intensive. That means a site like Wikipedia, which has 5. Compare SEO Products See which Moz SEO solution best meets your business needs. Applications In conjunction with the paid version of MOZMetrics, MOZ Domain Authority can be utilized as a single tool for a fee and comparisons made with other websites. This metric is calculated by a machine. So these are things where a lot of the posts that you might read, for example, if you were to Google "ideal blog post length" or "ideal publishing frequency" will give you data and information that come from these sources of here's the average length of content of the top 10 results in Google across a 5,000-keyword set, and you can see that. DA is intended to be a kind of proxy for and predict how well sites will rank and how they compare to competitors’ rankings over time. A high DA website typically ranks better than a low DA website with SEO. Jack-sparrow said: Hello BHW Can you help me to increase MOZ DA and let me know how to increase that Shit Domain Authority. Moz is an SEO software suite that can be used for keyword research, link building, and more. MozBar Chrome Extension. Though both are important to your search visibility, domain authority deserves more attention and prioritization than page authority. I'm Rand Fishkin, the CEO her at Moz, and I'm joined by my longtime partner in the business, Sarah Bird, who has been our Chief. Domain Authority between 50 and 60 must be rated as good. In our local search ranking factors context, website elements that are strongly believed to impact rank include: Domain Authority - Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). For instance, through my research, I found that Moz’s Domain Authority (DA) was first released in 2006, and back then, the official word was that it was developed by Moz co-founder Rand Fishkin. If you are looking to access endpoints or metrics outside of those listed, a paid API subscription will be required.